Jul 14, 2022
In Christianity Forum
A reasonable objection, but it also applies to followed links, and with such a small difference in correlations, one wonders if unfollowed links could actually contribute directly to rankings. Whether that's the case or not, the case studies above definitely demonstrate that, directly or indirectly, nofollow links can have a dramatic positive impact on search engine rankings. My personal experience with nofollow links leads me to the same conclusions. How to maximize the SEO value of nofollow links 1. Remember: Anchor text is meaningless for keyword rankings Whether or not nofollow links can directly improve your rankings, it's clear that anchor text is likely ignored entirely. If you're earning nofollow links with SEO in mind, anchor text should be the last thing on your mind, or more accurately, you shouldn't think much of keywords raster to vector conversion when it comes to anchor text. The primary value of linking is to get people to visit your site directly, which means the purpose of anchor text is to get people to click through and see more. This means that the anchor text should pique the reader's curiosity as much as possible, promise something clearly and not misleadingly, or address any objections the user might have to clicking on the link. 2. Focus on an audience of influencers Along with receiving direct clicks from your target audience, the main thing you want a nofollow link to accomplish is earn additional followed links from trusted influencers. Earning those links means producing content that will appeal to journalists, opinion leaders, micro-celebrities, and others who have their own audiences. This means your content should go the extra mile, as influencers are usually the most voracious infovores in your industry.