Forum Posts

Itz Me
Aug 03, 2022
In Christianity Forum
doesn't work. You can't have a global hub if only half the people are using it. » rachel emphasizes the importance of support from above: our directive came from the vice president of marketing. His team was responsible for fostering change management. If it had been left to my manager (of content operations) and me to drive the change, we would have failed. Leave time be realistic in the time you give to this type of project. Be realistic about the time you give to implementing a contentmarketing platform. @legisnotbroken @stanmiller click to tweet it took rachel, stan and their team 18 months to research and implement a platform for rockwell automation's global marketing teams. The timeline looked like this: sample implementation schedules rachel credits the content-ops and demand-gen teams for doing whatsapp number list great research. They had to understand the need and expectations for integration. They had to get buy-in from stakeholders in all regions. “we had heard that the average business takes three to six months to choose, so our timing might seem tedious. But rolling out a tool to 22,000 people is a lot to ask,” says rachel. Conclusion if your content marketing platform meets your business needs, “it’s worth all the work,” says stan. “it's a huge victory. Your colleagues love you. You get a raise. A bonus. A promotion. Hands through the business. » and that? Did you see your career take off after setting up a platform? Or do you have stories with not so happy endings? Either way, share your experience in a comment. Here is an excerpt from rachel and stan's talk: note: all tools included in our blog posts are suggested by the authors and not by the cmi editorial team. No
They had to get buy-in from stakeholders in all regions content media
0
0
1
 

Itz Me

More actions