Jun 12, 2022
In Christianity Forum
Computers surpassed $40 billion for the first time last year, mobile platforms showed stronger performance, PwC’s Bangah said. As more Coinbase User List consumers sign up for higher-speed 5G service, mobile’s share is likely to grow, she said. “It’s unquestionable that mobile is cannibalizing the percentage of ad spend,” Bangah said. “With Coinbase User List the innovation we’re seeing in 5G, and with the expectation that consumers really start getting out a bit more, the mobile growth or mobile percent of share could potentially move up. As more consumers shifted their viewing Coinbase User List habits from traditional linear TV to digital video platforms, marketers boosted their spending on those channels. As ad-based video-on-demand (AVOD) services like the Roku Channel, Pluto TV and Tubi expand their audiences, digital video ad spend is likely to grow. “When we break it Coinbase User List down by format, digital video was a clear breakout star of last year in terms of their growth overall and their increase in share,” Bangah said. “If you look at the formats between 2019 and 2020, you’re still seeing search, display and other [categories] also grow in total, but digital video just had the most significant growth.” Social media also is poised for continued strength, Bangah said, helping to confirm a study by Pew Research Center that found about seven in 10 Americans use social media, a percentage that has remained stable in the past five years. “Advertisers [are] looking for safe choices, performance choices, outcome-based marketing and really Coinbase User List things that allow increasingly personalized ads and ads that are increasingly targeted to very specific demographics that enable very specific business outcomes,” Bangah said. “That does seem to have benefitted social media advertising in total.